General

BRANDCRUMB delivers high quality traffic to brands through on-line publishers. We do this by creating automatic editorial hyperlinks to brands in published articles, which allow qualified users to go directly to the brand-owned webpage, and even to the specific page of the product or service mentioned on the publisher’s site – no search engine needed!

There is absolutely NO cost for registering as a Publisher with BRANDCRUMB.

In fact, once you have created an account for your sites you can begin seeing the BENEFITS almost immediately upon publishing an article which mentions a brand that is registered with BRANDCRUMB and has an active campaign.

Also, there is absolutely NO cost to register as a brand or create your first brand campaign with BRANDCRUMB.

BRANDCRUMB accepts the following forms of payment:

Bank Transfer

Pay Pal

All major credit cards

A crumb is an intelligent hyperlink which is automatically inserted in the content of a registered publisher when a brand, with an active campaign, is mentioned in a specified context.

Crumbs have 3 unique capabilities:

  1. They disambiguate the brand name.
  2. They detect the context in which the brand name is mentioned.
  3. They direct the user to the specific page of the brand’s product or service.

Crumbs are automatically generated each time the name of a registered brand is mentioned in published content. The crumbs appear in the same format and font of the article. Therefore, are non-intrusive.

Crumbs work in two ways:

Firstly, brands have a linguistic problem, which is ambiguity. One word can have many different meanings. Many brands have names which can also refer to objects, people, places and/or other products and services with the same brand name (like the fashion brand, Mango, which can also mean the fruit or can be the name of a restaurant).

To solve this problem, BRANDCRUMB semantically processes the content of each registered publisher and cross references the text against all related  on-line material.  This allows us to identify the correct definition for the brand with a more than 90% precision rate.

Secondly, crumbs use the context of the articles where the brand is mentioned in order to solve the problems associated with ambiguity and to link users directly to the specific page where the product or service of a brand is located.

Finally, if present in the text at all, most hyperlinks simply direct the user to the brand’s home page. Crumbs on the other hand can be automatically “programmed” to direct the user to a specific page within the website of the brand.  BRANDCRUMB brand campaigns permit brands to design customized product or service crumbs which can then be linked to the page where the product or service is located.  If for example, an article mentions a particular bag by the fashion brand Mango, then a crumb will automatically be created for the brand and then  the crumb will direct the reader to the page on Mango’s website where the bag can be purchased.

No, crumbs do NOT have any SEO impact (the positioning of the brand among search engine results).

BRANDCRUMB is NOT a buyer nor a seller of hyperlinks.

Yes, BRANDCRUMB can be used by any small, medium or large brand or on-line publisher across all industries (fashion, leisure, travel, entertainment, news, etc..).

Yes, BRANDCRUMB can be used by any type of agency or company which represents publishers or brands.

FOR MEDIA AGENCIES: BRANDCRUMB supports all media agencies which represent on-line publishers in increasing the ROI of their client’s key word budgets.

FOR PR AGENCIES: BRANDCRUMB can be particularly useful for PR Agencies due to the unique ability for crumbs to automatically appear in any on-line content where a brand is mentioned and allow the reader to be directed to the page specified by the campaign. In addition to automating the work which usually has to be done manually ,  BRANDCRUMB provides further support to PR Agencies by permitting them to design  campaigns which direct the reader to specific pages on the brand-owned webpage such as the page where a press release statement is located.

BRANDCRUMB also supports agencies and brands by providing a comprehensive “clipping service” of the articles where brands are mentioned.

For more information please go to the contact area of our website and fill out the form indicating “business opportunities” in the subject field and an Executive from the BRANDCRUMB Business Development team will follow up with you.

The terms used by BRANDRUMB are listed below:

 – Article pageviews

Number of total pages with editorial content loaded in a single page of a browser.All the repeated article pageviews are also counted.

 – Crumb views

Number of article pageviews which include one or more crumbs. All the repeated crumb views are also counted.

Campaigns with clicks

Number of campaigns on a publisher’s site or by a brand with one or more clicks.

  – Clicks

Number of clicks generated by the campaigns on a publisher’s site or by a brand.

 – Average CTR

The CTR or “Click Through Rate” is the % of crumbs which a user has clicked on. The average CTR is calculated by the sum of clicks on any crumb divided by the sum of crumb views, multiplied by 100.  It is an indicator that measures the average efficiency of a campaign.

 CPC

The CPC or “Cost Per Click” is the cost of a click on any crumb.

To recover your password, go to LOG IN.

At the bottom of the page, you will see an area which states, “I have forgotten my password”.  Click and enter the email address associated with your account and we will send you an email with the information on how to re-set your password.

To request a new the activation email for your account, just go HERE and at the bottom of the page you will see, “Recover registration confirmation message”.

Click and within a few minutes, you will automatically receive the activation email to the email address that is associated with your account.

Follow the instructions in the activation email in order to activate your account.

If for any reason your question or answer was not covered in the FAQ section of our site, please click HERE or go to the CONTACT section and write to us directly.

Publisher

To register as a Publisher simply go HERE and fill in the requested details which appear on the screen.  You will be asked to enter a valid email address and a password which you must confirm prior to creating your account. Once all three fields have been filled-in properly, you may click on the green button entitled, “Create account,” in order to finalize the registration process.

If for any reason, you are unable to complete the registration process, please contact the BRANDCRUMB team by filling out the contact form clicking HERE

There is absolutely NO cost for registering as a Publisher with BRANDCRUMB and use our service.

In fact, once you have created an account for your digital sites you can begin seeing the BENEFITS almost immediately upon publishing an article which mentions a brand that is registered with BRANDCRUMB and has an active campaign.

To register as a publisher click HERE

Publishers simply have to install a snip-it of code in their web page. Once the code is installed, BRANDCRUMB automatically analyzes all of the content published and is able to detect any registered brand, product or service mentioned in the text and in the desired context.

For each active brand campaign, BRANDCRUMB automatically creates a crumb  the first time the brand, product or service is mentioned in the text. If the name of the brand, product or service is ambiguous, BRANDCRUMB is able to detect the correct meaning with more than 90% precision.

Crumbs offer all forms of digital publishers the opportunity to earn a portion of the investment that brands make in search engine advertising. A no cost, non-intrusive, no hassle way to capitalize on your influence as a publisher.

Yes, once you have created an account, you may try BRANDCRUMB over any period that you desire.  Please note that in order to see results, you must publish an article in which a brand is mentioned and has an active campaign. As the crumbs will be created automatically upon mentioning the brand, you will begin to see results as soon as the first click is made.  Your account will then remain active unless otherwise specified or requested by filling out our contact form you will find HERE

Once you have successfully registered as a Publisher and created your BRANDCRUMB account, you will receive a confirmation email from BRANDCRUMB with a link to activate your account.

When your account has been activated, you will receive a second email which contains a snip-it of code which can be quickly and easily installed onto your HTML page.  Details of how the code may be installed is outlined in the BRANDCRUMB Code Installation Guide. A link to the guide will be provided to you when you receive the code.

Once you have inserted the code, it will be reviewed by  BRANDCRUMB support team. This process can take up to 48 hours. Once our team has validated that the code has been installed correctly, your articles will be ready for crumbs to be automatically inserted.

The crumbs will appear in the text of the articles where a brand with an active BRANDCRUMB campaign is mentioned.

If for some reason your digital site cannot be activated or the code has not been inserted correctly, our support team will contact you to provide you with the information needed to resolve the issue.

They are added automatically. Crumbs are inserted the first time the brand is mentioned in the text of the article with an active campaign. You will begin seeing crumbs in the hours  following the publication of the article.

You DO NOT have to manually insert any crumbs for brands registered with BRANDCRUMB.

We will send you twice a week a newsletter with an updated list of active campaigns so you can be familiarized with the brands that have active campaigns.

Once your website has been activated, a crumb will be automatically inserted the first time the brand is mentioned in the text of an article. The crumb will only appear for those brands which have active campaigns. The crumb will allow the reader to go directly to the brand-owned website and to the page, if indicated, where the specific product or service is mentioned.

 

 

Crumbs automatically appear in the exact same visual format that your manual hyperlinks would appear in the text of an article on  your site.  Visually they CAN NOT be distinguished from other hyperlinks.

Crumbs are non-intrusive and allow the reader to go directly to the brand-owned website and to the page, if indicated, where the specific product or service is mentioned.

Registering as a publisher with BRANDCRUMB does not affect any individual agreements that you already have with brands or affiliate programs.

BRANDCRUMB does NOT operate like an affiliate program.

Our system replaces existing hyperlinks in the text of the publisher’s articles. This only occurs if the destination URL is the same or contains more information than the original one. You also need to have active this option in your account, in that moment if you have already inserted a hyperlink in the text for a brand which has a registered and active campaign, then crumbs will overwide the existing link.Therefore, you can be registered with both an affiliate program and with BRANDCRUMB.

The benefits of being a registered publisher with BRANDCRUMB include competitive PPC rates which are based on the average CTR. BRANDCRUMB has an 11% CTR rate. Our crumbs are created automatically for any brand which is registered with us which means no work for you. And we offer a comprehensive centralized management and reporting system which is available through the publisher platform.  It allows publishers to access, in one single area, all of the pertinent data related to the brand campaigns, crumb views, crumb links, CTR and overall earnings. Simply put, our platform offers an all-in-one reporting system for publishers.

Please note that, to receive the benefits of crumbs you must de-activate the manually generated links in order to create crumbs on registered brands.

As there is no obligation of any kind for Publishers, we recommend that you register and start using BRANDCRUMB right away so that you may experience how quickly and easily the automatic hyperlinks are generated and begin benefiting immediately from the presence of our crumbs in your articles.

No, crumbs are not intrusive. They improve the user experience on your site.

No, pop up windows do not appear. Crumbs do not  form part of any kind of on-line advertising scheme which is considered “intrusive” like those that use keywords to create links with pop-up windows such as Skimlinks, Infolinks, Hotwords or Kontera, among others.

No. BRANDCRUMB replaces existing hyperlinks in the text of the publisher’s articles. This only occurs if the destination URL is the same or contains more information than the original one. You also need to have active this option in your account, in that moment if you have already inserted a hyperlink in the text for a brand which has a registered and active campaign, then crumbs will overwrite the existing link.

Crumbs are always directed to the brand-owned website.  The specific page of the brand’s website where the link is directed is defined by the context rules the brand creates within an active campaign.

Yes. BRANDCRUMB provides comprehensive reports for both publishers and brands which are easily manageable and accessible through our publisher platform and provide significant information regarding the articles where crumbs appear.

BRANDCRUMB provides all of our registered Publishers with a periodic update on the brands which have active campaigns.

You can also access to our publisher’s platform to get the list of all active campaigns.

Before contacting our support team, please refer to the following:

–       The domain is not registered in the console. Include the domain with “www.” or without if applicable, otherwise the crumb will not appear.

–       Publications in two languages. We currently only one language per page. The page structure must clearly have separated content holders for each individual language.

–       The brand mentioned in the article does not coincide with the keywords defined in the campaign. The brand must appear in the article in any of the forms  defined in the campaign. This information can be seen in the campaigns section in the publisher’s platform

–       The code has been inserted outside of the <HEAD> section. If the code has not been inserted in the preferred location, the code might not function properly. While it will never affect the site, if the code is inside the <BODY>, the further from the <HEAD> section the worse it will perfom. Please review how the code has been inserted. If issues arrive please  contact the support team for assistance through the contact form indicating the field “technical support, Publishers” HERE

–       The publisher has not been activated, it is pending review. Once you have inserted the BRANDCRUMB code, our support team will review your site. This process can take up to 48 hours. Once our team has validated that the code has been installed correctly, the crumbs will appear according to the active campaigns.

–       Budget exhausted. The brand establishes a budget for each campaign.  Once the campaign reaches the total budget allocation, the crumbs of that campaign will no longer appear.  To see which campaigns are currently active, go to the “Campaigns” section in  the publisher’s platform.

–       Paused campaigns. Campaigns can be paused by the brand which will result in the temporary disappearance of crumbs.  The campaign can be activated at any time and the crumbs will then continue to automatically appear. To see which campaigns are active, go to the Campaigns” section in the publisher’s platform.

–  Discarded IP: Under our Quality Policy, certain IPs can be discarded in the crumb creation process

BRANDCRUMB has a revenue share policy with all publishers. 50% of all revenue generated by your sites. The guaranteed minimum price-per click starts at €0.30!. The cost varies according to the CTR (Click Through-Rate), and increases when the CTR falls below 1%.

We pay our media partners monthly based on the number of clicks to each brand, once they have reached the minimum accumulated amount of 50€. Please, do not forget to fill your billing details.

Inside the publisher’s platform you can access the “Payments” section which tracks the income generated for the selected month and your current accumulated balance. There you are also able to configure the form of payment, register your billing details and consult the last payment issued.

Monthly, if your account has reached the minimum amount of 50€ and registered your billing details, we will proceed to transfer the payment, from the 20th of the following month.

Payments are made once the BRANDCRUMB team has reviewed the clicks associated with your account in order to ensure that there is no irregular activity nor any kind of fraudulent clicks.  If your account has reached the minimum amount of 50€ and registered your billing details, we will proceed to transfer the payment, from the 20th of the following month.

There are several key factors involved in boosting the number of clicks in your articles:

– Editorial Content: Write premium content and update frequently. Your editorial content drives the interest of readers in the brands mentioned in your articles.  The more interest in the brand, the more successful the campaign.

– Improved User Experience: Don’t create manual hyperlinks when mentioning brands. Crumbs are generated when a publisher mentions a brand in their article. Crumbs improve the user’s experience by allowing the readers to go directly to the brand’s site, and even to the specific page of the product or service mentioned on the publisher’s site, without having to use a search engine.

– Brands, brands, brands: Keep up-to-date on the list of our active campaigns. Crumbs generate clicks and income for the publisher.

BRANDCRUMB accepts the following forms of payment:

-Bank Transfer

-Pay Pal

BRADNCRUMB supports IE7+, Google Chrome 14+, Firefox 4+, Safari 4+, Opera 12+, iOS 5.1+, Android 2.2+

BRANDCRUMB supports any type of Mobile and Tablet.

If for any reason your question or answer was not covered in the FAQ section of our site, please go to the contact form located HERE and write to us directly.

Brand

There is absolutely NO cost to register or create your first brand campaign with BRANDCRUMB.

The next step is simple!

Go to https://brands.brandcrumb.com/en/register and create a campaign for your brand name, product or service by filling in your email address and creating/confirming your password.

Then check your email account for a confirmation from our team and follow the link to activate your account.

Once activated, simply enter into the brand platform and create your campaign by defining the brand name and keywords associated with your brand.

To create a campaign with BRANDCRUMB is simple and quick. Once a campaign has been configurated and confirmed, our operations department will review it and actívate if all the steps have been completed successfully.

The minimum budget required to start creating brand campaigns is 50€ and, as a brand, you simply pay per click made by each user on the brand mention, product or service.

BRANDCRUMB provides a free monitoring service regarding the publishers and content where the brand, product or service is mentioned. If the name of your brand, product or service is ambiguous, BRANDCRUMB is able to detect the correct meaning with more than 90% precision and detect the desired context.

Crumbs allow users who have an interest in your brand to access directly from the article where your brand is mentioned in an on-line publisher to the brand-owned website AND to the specific page of the product or service on your site – WITHOUT having to use a search engine as an intermediary. Thereby delivering the highest quality traffic to your brand while increasing the ROI of your branded keyword budget.

Creating  a campaign with BRANDCRUMB is a quick and easy process. As a brand, you simply pay per click made by each user on the brand name, product or service mentioned in the text. BRANDCRUMB provides a free monitoring service regarding the publishers who have mentioned the brand name, product or service, as well as, the content of the article where the brand appears.. If the name of your brand, product or service is ambiguous, BRANDCRUMB is able to detect the correct meaning with a more than 90% precision rate and detect the desired context.

BRANDCRUMB does not determine which brands are mentioned in the articles created by our registered publishers.  The added value of BRANDCRUMB is in directing, with one simple click, qualified traffic to your brand-owned website and even to the specific page of the product or service mentioned in the article.

We do send regular newsletters to our media partners regarding the brands which have registered and created active campaigns.  We also provide our publishers with a brief summary of your brand and the campaign details in order to allow for a quick and easy reference.

No, you cannot select the publishers where your brand will appear.

You can customize your brand campaign by creating context rules which allows you to decide under which circumstances you do NOT want a crumb to appear when you brand’s name, product or service is mentioned in an article.

 

BRANDCRUMB accepts the following forms of payment:

– Bank Transfer

– Pay Pal

– All major credit Cards

Crumbs automatically appear in the exact same visual format as the hyperlinks which are inserted manually by the publisher.  Visually they CAN NOT be distinguished from other hyperlinks already present in the article.

Crumbs are non-intrusive and allow the reader to go directly to the brand-owned website and to the page, if indicated, where the specific product or service is mentioned.

No, crumbs are not intrusive. They enhance the user experience on the publisher’s site.

 

No, pop up windows do not appear. Crumbs do not  form part of any kind of on-line advertising scheme which is considered “intrusive” like those that use keywords to create links with pop-up windows such as Skimlinks, Infolinks, Hotwords or Kontera, among others.

If  your brand is not mentioned in any article from registered publishers, your balance will remain intact.

BRANDCRUMB works with some of the most recognized on-line publishers around the globe. By adding your brand to our network, we can greatly enhance your communication and visibility to our portfolio of on-line newspapers, magazines and blogs worldwide.

In the case that you have been or are currently in contact with some of the publishers in our portfolio, it is likely that they are mentioning your brand in their articles but are NOT creating hyperlinks to your brand as they must be created manually.

By registering your brand and creating a campaign with BRANDCRUMB, you are assured that each time one of our registered publishers mentions your brand in an article, a crumb is automatically created which directs the user to your site and to the specific page of the product or service mentioned.

´Behind the scenes´, BRANDCRUMB provides brands with   a real time reporting service which is available through the brand platform. It allows brands to access, in one single area, all of the pertinent data related to the articles where the brand is mentioned.  This publisher monitoring system not only contextualizes the brand name, product and/or service but it also provides the brand with geolocation data. Simply put, our platform offers an all-in-one reporting system for brands.

Please note that registering and creating a campaign with BRANDCRUMB does not adversely affect your individual agreements with publishers.

BRANDCRUMB provides comprehensive reports for both Brands and Publishers which are easily manageable and accessible through our brand platform. Theyprovide significant information regarding the articles where crumbs appear.

 

You can access your account HERE

Yes, you can set a maximum budget for each campaign that you create by indicating the amount in the  brand platform console of your account.

For further assistance please contact the BRANDCRUMB team by filling in the contact form located at the CONTACT section.

The publishers are responsible for their content. Nevetheless, if you send us any support material for your campaigns, we will add it to the information provided to the publishers. This information needs to be accessible through a URL and you must make sure it is up-to-date.

All campaigns can be ‘cloned’ or duplicated which then allows you to modify, edit or change any of the information created in the previous campaign.

Please note that every campaign must have a unique name so even the duplicated campaign must be given a distinct name.

All campaigns can be paused or  cancelled, and therefore are not active.

Paused campaigns can be reactivated at anytime.

Before contacting our support team, please refer to the following:

–    Budget exhausted: As a brand, you are able to establish a budget for each campaign. .  Once the campaign reaches the total budget allocation, the crumbs of that campaign will no longer appear. Please confirm that the campaign has sufficient funds in in order for the campaign to be active.

–    Paused campaigns: Have you paused your campaign? Campaigns can be paused which will result in the temporary disappearance of crumbs.  The campaign can be activated at any time and the crumbs will then continue to automatically appear.

–  Discarded IP: Under our Quality Policy, certain IPs can be discarded in the crumb creation process.

If you have not found the answer to your question in the FAQ section of our website or are not fully satisfied with the answer provided, you may fill out the contact form you will find HERE and a BRANDCRUMB team representative will contact you shortly.

If for any reason your question or answer was not covered in the FAQ section of our site, please go to the contact form at the CONTACT section and write to us directly